Glow from the Root: Why Rice is the Secret to Radiant Skin

What if the secret to glowing, hydrated, radiant skin was something your grandmother had in her kitchen? (Hint: it wasn’t just for dinner.) For centuries, Korean women have used rice as a beauty staple—passed down through generations not as a trend, but a tradition.

A Tradition Steeped in Wisdom
From rice water rinses to oil infusions, Korean skincare rituals have long celebrated rice for its skin-loving nutrients. Rich in antioxidants, vitamin E, and ferulic acid, rice helps brighten, smooth, and hydrate without ever feeling heavy or greasy.

Why Rice Bran Oil Is a Game-Changer
At Tidy Beauty, we use cold-pressed rice bran oil—nature’s multitasker. It’s ultra-lightweight, non-comedogenic (aka won’t clog pores), and ideal for sensitive skin. Whether you're sealing in moisture post-shower with our Body Oil, or smoothing on our Lip Balm, rice is doing the heavy lifting so your skin doesn’t have to.

Clean Beauty with Roots
We blend tradition with clean, modern skincare. No sulfates. No synthetic fragrances. Just generations of know-how in a bottle. Because honoring your skin shouldn’t mean compromising your standards.

Ready to start your own rice ritual? Explore our body care essentials and see why skin across centuries—and now across continents—trusts the power of rice.